a.k.a. The Media Squirrel
Helping small business, nonprofits, individuals, government officials, and brands stay the course.
As your experienced social navigator, I guide you through:
Creating a social media strategy is critical to identifying, measuring and achieving results. You may already have marketing staff who simply need some guidance, or you may need help to build your social presence from the ground up. Working together let's find the best way to build or enhance what you have in place.
It is essential your brand / mission / message extend across various media platforms and channels with a consistent identity. We'll help you find and secure the appropriate usernames profiles. Then we'll help you increase awareness and grow your engagement
on social media. We'll also look at your brand efficacy from logo, website, social and traditional media, and provide image enhancement, and message development as needed.
In other words, content that creates meaningful connections. There is no one-size-fits all content plan, which is why you want a plan that is uniquely yours, and authentically connects with people. From posting to live streaming, we can audit what you currently have in place or create a new plan.
Analyze, Adjust, Accommodate
This is where we review the results of your plan, communication, and engagement. How many people are you reaching and is your community growing ? Finally are your efforts resulting in your goals of growing sales, finding donors, and building awareness? We'll see what's working, what's not, and make changes.
Increasing Website Traffic
One of the essential goals of your social media and marketing plan is to increase the number of people who visit your website. We will focus on developing social media campaigns that engage people to visit to your website, learn more about you, your brand, your nonprofit, or business.
Maybe you already have a plan in place and need a social media audit or perhaps you're starting from scratch. Together we can review or define what you need, where you want to go, and how to get it done.
Early in my career I wrote speeches for elected officials. Somewhere along the way, I began speaking and found that I not only loved it, but was good at it. I facilitate board meetings, present at conferences, and do live streaming.
I speak on social media, advocacy and lobbying, and women's issues.
I've always loved meeting new people, exploring different cultures, and traveling. As a social media professional, I am open to represent brands, nonprofits, activities, and travel events that are a good fit for both parties.
From promoting my West Virginia to traveling abroad, I love to tell the story.
Throughout my career I've had some amazing jobs and some that, quite frankly, sucked. But I learned some valuable things along the way:
Lesson one: There are always more lessons to be learned.
Lesson two: I love learning, adapt quickly, and am always evolving.
Lesson three: Stick to what you're good at, and I'm not good at statistics.
But I'm really good with marketing, branding, and social media. I have more than 20 years of experience in executive leadership, marketing and communications, and government relations. I am a proud West Virginian and I want to be one of her greatest ambassadors. I do what I do to enhance economic, community, and workforce development in the state and throughout Appalachia.
WHAT PEOPLE SAY
Sara has worked to her fullest to accomplish more than I expected and more than I even asked for! She is a social media genius and has taught me more than I could have ever learned on my own. She just doesn't go do it for you - Sara will train you how to do it and how to manage your own website, Facebook, Instagram, and Snapchat.
Sara actually trains you on how to manage and market your business!
I am extremely impressed with Sara and her excellent service. Sara was exactly what my business needed! She built a new website and pulled all my social media together and trained me on how to use it. She also helped me with my branding. Sara is enthusiastic, knowledgeable, and most importantly
I highly recommend Sara and will continue to use her for all my social media.
When I think of Sara McDowell, I immediately think of two words: "trust," and "experience."
These words are inextricable, but let's start with trust. If you're looking for the right person to turn to help manage your online messaging, you absolutely must find someone that you can trust. When I engage in any way with Sara, I know that she is one of the most trustworthy people I've ever worked with.